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<h3>Transform Your E-Commerce. Impact Lives.</h3><p><strong>Where Business Growth Meets Global Change</strong></p><p>Global E-commerce Consultants (GEC) represents the future of business partnerships—where exceptional results meet social responsibility. We combine world-class e-commerce expertise with meaningful social impact, delivering transformative business results while creating sustainable economic opportunities globally.</p><p><strong>Our Impact</strong></p><p>When you partner with us, you're not just scaling your business—you're investing in global talent development and economic empowerment. Our unique model supports skill-based education and professional advancement in underserved regions while delivering exceptional results for your brand.</p><figure id="figure-jbzys58a6lm7jc3nnv"><iframe id="jbzys58a6lm7jc3nnv" src="https://www.youtube.com/embed/VVmaA0e3iD4" class="w-full bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/VVmaA0e3iD4" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/VVmaA0e3iD4" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><h3>Leadership</h3><p><strong>Meet Sohail Tariq - Founder &amp; CEO | Global E-Commerce Consultants</strong></p><p>Sohail Tariq is a visionary entrepreneur, Chartered Accountant, and motivational speaker with over two decades of experience in global e-commerce. As the founder and CEO of Global E-Commerce Consultants (GEC), he has transformed the company into a powerhouse in digital commerce while creating meaningful economic opportunities in his home country of Pakistan.</p><figure id="figure-8rl899lhgm7jbmgnq" class=""><img id="8rl899lhgm7jbmgnq" src="https://cdn.durable.co/blocks/2eprx6Fjoa5t2UDyOfPtfpyTo7VqRU6V7auOgUN6XRVuXsI5XLatTePEfk99wH5s.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 1/1; object-position: undefined% 50%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2eprx6Fjoa5t2UDyOfPtfpyTo7VqRU6V7auOgUN6XRVuXsI5XLatTePEfk99wH5s.png" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 50%;"></figure><p>Under Sohail's leadership, GEC has grown to a team of 250+ professionals who manage more than 200 e-commerce accounts across Amazon, Walmart, TikTok, Shopify, and eBay. His expertise extends to overseeing 100 wholesale deals and 50 Amazon private label projects, serving over 300 clients worldwide.</p><p>What sets GEC apart is Sohail's commitment to combining excellence in marketplace management with significant social impact. Through initiatives like Launchpad and his motivational speaking engagements, he inspires aspiring entrepreneurs to achieve success in the digital world while providing skill-based education and professional development opportunities.</p><p>With a passion for innovation and empowering others, Sohail Tariq continues to shape the future of e-commerce while building a company where business success contributes to global transformation and opportunity.</p><h3>Our Story</h3><p>GEC's journey began with Sohail Tariq's mission to bridge two worlds. After building extensive expertise in global e-commerce operations, Sohail was driven by a bold vision: to bring advanced skill-based learning back to his home country of Pakistan, addressing a crucial gap in the region's development. Recognizing the untapped potential, particularly among women facing limited professional opportunities, Sohail created a program that doesn't just train—it transforms lives through practical, marketable skills in e-commerce. </p><p>This vision aligned perfectly with Elizabeth McLead, a seasoned C-suite executive with over 20 years of experience in business transformation and revenue growth. Having previously collaborated on successful U.S.-based e-commerce projects, Elizabeth and Sohail recognized their shared values: a commitment to excellence, integrity in action, and the belief that business success should create ripples of positive change. Their partnership in GEC represents the perfect synthesis of proven expertise and purposeful impact.</p><h3>Why GEC is Different</h3><p>When you partner with GEC, you're not just getting world-class e-commerce consulting—you're joining a movement that creates lasting impact: </p><ul><li>Your success directly supports economic development &amp; skill-building in underserved regions</li><li>Your investment helps break down barriers to women's professional advancement</li><li>Your growth contributes to creating sustainable career opportunities globally</li></ul><p>Our team combines deep marketplace expertise with comprehensive business transformation capabilities, consistently delivering exceptional results for brands generating $1M-$100M+ in annual revenue. But beyond the metrics and growth strategies, we offer something unique: the opportunity to grow your business while being part of a larger mission of global empowerment and positive change. The best part, your success is our success. You don’t pay us a monthly fee, rather we revenue share on the profits. It is a win-win!</p><h3>More Than Just Business Growth</h3><p>We believe in the power of ethical business to transform lives. Your partnership with us means: </p><ul><li>Access to a highly skilled, dedicated team trained in cutting-edge e-commerce strategies</li><li>Support from professionals who consistently exceed expectations</li><li>Contribution to sustainable economic development</li><li>Partnership with leaders who match words with actions</li><li>Investment in both your business growth and global positive impact</li></ul><h3>The GEC Advantage</h3><ul><li>Leadership by experienced C-suite executives</li><li>Proven methodology for scaling brands from $1M to $100M+</li><li>Deep understanding of both B2C and B2B e-commerce dynamics</li><li>Data-driven decision making supported by advanced analytics</li><li>Certified expertise across major e-commerce platforms and tools</li><li>Track record of successful partnerships with major brands</li><li>Performance-based partnership model aligned with your success</li><li>Comprehensive approach combining strategic planning, operational excellence &amp; technical expertise</li></ul><h3>Our Comprehensive Capabilities</h3><p><strong>Strategic Business Transformation </strong></p><ul><li>Business Intelligence &amp; Analytics</li><li>Custom performance dashboards and reporting</li><li>Predictive modeling and trend analysis</li><li>Data-driven decision making</li><li>ROI tracking and optimization</li><li>Customer behavior analysis</li><li>Market opportunity assessment</li></ul><p><strong>Revenue Growth Strategy </strong></p><ul><li>Multi-channel expansion</li><li>Pricing optimization</li><li>Customer acquisition strategy</li><li>Brand positioning</li><li>Market penetration tactics</li><li>Revenue diversification</li></ul><p><strong>Operational Excellence </strong></p><ul><li>Supply chain optimization</li><li>Inventory management systems</li><li>Process automation</li><li>Quality control implementation</li><li>Scalable business frameworks</li><li>Performance metrics tracking</li></ul><p><strong>Digital Transformation </strong></p><ul><li>Systems architecture development</li><li>Technology integration</li><li>Process automation</li><li>Data analytics implementation</li><li>Platform optimization</li><li>Performance tracking</li></ul>

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<p>They say the best business education comes from MBA programs. I got mine from chopping thistles, switching schools twice a year, and watching my mom out-weld the men on a water tower construction crew.</p><h3>Life on the Move</h3><p>Picture this: while other kids were settling into their regular routines, I was living an adventure that would unknowingly prepare me for a future in business transformation. My parents worked for a water tower construction company—Dad as the foreman, Mom breaking barriers as the only female worker on site. This was revolutionary in the early 90s, when women in construction were typically confined to secretarial roles in the office, not climbing steel structures with a welding torch. She later went on to be a cop (more on that in another blog!).</p><figure id="figure-16mkx6qe0rm7nk566x"><img id="16mkx6qe0rm7nk566x" src="https://cdn.durable.co/blocks/24oL5KdGrefv87YZdc5EYkIwD4vYOHQfbjYd5L7Mzml6joxufYLbgnME1fBzEhdY.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="My mom featured in a local paper; early 90's" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24oL5KdGrefv87YZdc5EYkIwD4vYOHQfbjYd5L7Mzml6joxufYLbgnME1fBzEhdY.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">My mom featured in a local paper; early 90's</figcaption></figure><p>The nature of water tower construction meant following the projects wherever they led us. As the towers went up in different communities, our family packed up and moved alongside them. This nomadic lifestyle had me switching schools multiple times a year from kindergarten through fourth grade.</p><p>Was it challenging? Absolutely. Was it the best preparation for future success? Without a doubt.</p><h3>Learning the Hard Way (Usually the Best Way)</h3><p>Let me tell you about the time I got paddled in elementary school in Alabama (yes, that was still a thing). After one too many chatty disruptions, the principal decided to teach me a lesson. My response? Pure sass. I confidently informed him that my dad would be coming to "give him the what for." <em>Spoiler alert: Dad just smirked and said I probably deserved it.</em></p><p>That day taught me something valuable about accountability—a lesson that's served me well in business leadership. Sometimes the hard lessons are the ones that stick.</p><h3>The Thistle Philosophy</h3><p>Back on the farm, my dad had this brilliant (though I didn't think so at the time) idea of sending my sister and me out to chop thistles. Was I out there cursing his name under my breath? Absolutely. Did it teach me about doing the hard things that need to be done, even when you'd rather be anywhere else? You bet. Dad was always great at teaching us and showing us how things worked.&nbsp;</p><p>Today, when I'm tackling complex business challenges or pushing through difficult transformations, I think about those thistles. Some tasks aren't fun, but they're necessary for growth.</p><figure id="figure-euyg98mni8m7nm2jed"><img id="euyg98mni8m7nm2jed" src="https://cdn.durable.co/blocks/24RnioV5bWxnkb5LojhkJ5DoOihgY4Zd5ISl0op3atxmztOFJMdAggbOKEKaQryc.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Dad hosting Amanda's school fieldtrip on the jobsite. Showing kids how things worked and what went came from getting your hands dirty." data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Dad hosting Amanda's school fieldtrip on the jobsite. Showing kids how things worked and what went came from getting your hands dirty.</figcaption></figure><h3>The Built-In MBA</h3><p>My childhood gave me some unique advantages:</p><p><strong>1. Adaptability</strong><br></p><ul><li>New schools multiple times a year</li><li>Different communities and cultures</li><li>Constant change as the norm</li></ul><p><strong>2. Communication Skills</strong></p><ul><li>Learning to talk to anyone about anything<br></li><li>Growing up around adults in a work environment<br></li><li>Navigating diverse personalities and perspectives</li></ul><p><strong>3. Problem-Solving</strong></p><ul><li>Parents who made us figure things out ourselves</li><li>Learning independence through necessity<br></li><li>Finding solutions without waiting for help</li></ul><h3>Adventures in Learning</h3><p>While other kids were living routine lives, I was:</p><ul><li>Exploring the lower 48 as our playground, witnessing how different communities live, work, and celebrate<br></li><li>Becoming "locals" in countless towns, joining unique traditions and daily routines that most only read about<br></li><li>Sampling diverse regional cuisines and hometown specialties that expanded our palates and cultural understanding<br></li><li>Riding 3-wheelers up sand dunes with my dad's crew during off-hours<br></li><li>Swimming in oceans, lakes, and rivers between school changes<br></li><li>Learning life lessons from our family on the road, my dads crew &amp; their families, who treated us like their own<br></li><li>Watching my mom break gender barriers with skill and determination, silently teaching us that limitations are often just perceptions<br></li><li>Building an unbreakable sister bond that weathered every move, becoming each other's constant in a life of change</li></ul><figure id="figure-9cdi81fyabm7nj1kfh"><img id="9cdi81fyabm7nj1kfh" src="https://cdn.durable.co/blocks/d11whJHp6x5HPurbtNVfxJvAwfnNC6VgJbpXgINqioOCf5YOiYurMmrBMC7awVWJ.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="My sister, Amanda, and me on an adventure #mechanicalbull" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/d11whJHp6x5HPurbtNVfxJvAwfnNC6VgJbpXgINqioOCf5YOiYurMmrBMC7awVWJ.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">My sister, Amanda, and me on an adventure #mechanicalbull</figcaption></figure><h3>The Business Impact</h3><p>These early experiences shaped my approach to business leadership:</p><p><strong>From Moving Schools to Market Adaptation</strong></p><ul><li>Quick assessment of new situations<br></li><li>Rapid relationship building<br></li><li>Comfort with constant change</li></ul><p><strong>From Country Living to Executive Leadership</strong></p><ul><li>Understanding the value of necessary tasks<br></li><li>Building genuine work ethic<br></li><li>Recognizing that growth often requires discomfort</li></ul><p><strong>From Water Towers to Business Transformation</strong></p><ul><li>Seeing projects through to completion<br></li><li>Understanding the value of skilled execution<br></li><li>Recognizing that the best solutions aren't always the most obvious</li></ul><h3>The Bottom Line</h3><p>My "business education" started long before I knew what business was. It came from:</p><ul><li>Parents who taught independence instead of dependence<br></li><li>Experiences that forced adaptability and resilience<br></li><li>Early exposure to diverse perspectives and approaches<br></li><li>Learning that most problems have solutions if you're willing to figure them out</li></ul><figure id="figure-71g91rh17cm7njfmpo"><img id="71g91rh17cm7njfmpo" src="https://cdn.durable.co/blocks/31iBeioddxhbso0U5cA05geQMUPn3Uetge9NhyKFIBv50DQbuTqTSJ29L9rqLG7Y.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="Me and dad (Mr. Thistle Chief)" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31iBeioddxhbso0U5cA05geQMUPn3Uetge9NhyKFIBv50DQbuTqTSJ29L9rqLG7Y.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Me and dad (Mr. Thistle Chief)</figcaption></figure><p>Today, when people ask where I learned to handle complex business challenges, I think about those thistles, those constant moves, and those water towers. I think about a father who taught me that hard work builds character and a mother who showed me that barriers exist to be broken. These badass parents didn't just raise me – they forged me through experiences that most would consider challenging but that ultimately became my greatest advantages. My unconventional childhood wasn't just preparation for success – it was the foundation of everything I've become. Sometimes the most powerful education doesn't come with a degree, but with dirt under your fingernails and the courage to embrace change.</p><p><em>_________</em></p><p><em>Need a fresh perspective on your business challenges? Let's talk about how unconventional thinking leads to exceptional results.</em></p>

From Farm Kid to C-Suite: How An Unconventional Childhood Built a Business Leader

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Get To Know Global E-Commerce Consultants

From Farm Kid to C-Suite: How An Unconventional Childhood...