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Get a glimpse into the work that has transformed brands, created unforgettable events, and drove measurable business results. From record-breaking community gatherings to nationwide campaigns, these cases represent just a fraction of the work we have accomplished. Each story demonstrates the power of turning vision into execution across automotive, entertainment, hospitality, and retail industries.
Ride for the Cure: NASCAR + Harley-Davidson
Transformed an idea into a 1,000+ rider charity event giving bikers a once-in-a-lifetime NASCAR track experience. From securing Harley-Davidson sponsorship to managing multi-state logistics, I built this breast cancer fundraiser from concept to reality — then scaled it to multiple states by year two.
Solheim Cup: Record-Breaking Golf Tournament & Entertainment Experience
Led PR and media strategy for key outlier markets during the 2017 Solheim Cup, helping drive record-breaking attendance for this prestigious women's golf tournament. Leveraged my entertainment industry experience to enhance the Jake Owen and Rascal Flatts concert experiences, creating a comprehensive sports and entertainment event that received extensive media coverage and acclaim.
Friendsgiving: A Record-Breaking Charity Event
Conceptualized and executed an ambitious Guinness World Record attempt for the largest group breaking bread, transforming downtown streets into a mile-long Thanksgiving feast for 1,000 people. Managed everything from securing city permits and road closures to coordinating catering logistics, entertainment, and elaborate fall décor—creating a fundraiser for the food bank that garnered significant media attention.
Event & Expo Experiences
From creating the Biggest Baby Shower expo attracting 3,000+ parents to orchestrating niche experiences like the Blue Balls Open charity golf tournament, I've conceptualized and executed over 100 diverse events from scratch. My expertise spans large-scale expos with 100+ exhibitors, charity galas, food festivals, concert series, mobile tours, and interactive experiences—each demonstrating my ability to identify unique opportunities, secure partners, and transform concepts into successful, memorable events.
Entertainment Industry Experience: PR, Media Buying, Promotions & Tour Logistics
From rock legends like Guns N' Roses and Aerosmith to country superstars including Shania Twain and Carrie Underwood, we've orchestrated PR campaigns, media strategies, experiential activations and tour logistics for some of music's biggest names. Our experience spans genres and formats—handling everything from Broadway productions like Phantom of the Opera to major events including CMA Fest and the Super Bowl. With a proven track record with major artists and productions, we deliver comprehensive media strategy, buying, promotion, and logistical support that drives ticket sales and creates unforgettable experiences.
Creative Services
From brand identity systems and website UX to packaging design and marketing materials, my creative work solves business challenges through strategic visual solutions. With a diverse portfolio spanning startups to established brands, I blend analytical thinking with creative execution to deliver impactful designs that drive results. My neurodivergent perspective allows me to see unique connections and possibilities that transform brands and engage audiences.
CAMPAIGN: Save #LABeer
When COVID-19 forced the closure of Los Angeles County's breweries, the local craft beer industry faced an unprecedented crisis. In partnership with the Los Angeles Brewers Guild and Howie's Market, we developed an innovative retail solution that created a new revenue stream for local breweries while enhancing the craft beer buying experience for consumers.
CAMPAIGN: Road to SEMA (Edd China, Jay Leno & CTEK)
CTEK's #RoadToSEMA was an ambitious, multi-month campaign that transformed traditional product marketing into an engaging storytelling journey across North America. The campaign connected automotive enthusiasts with industry icons through a series of strategic events, content releases, and interactive experiences.
CASE STUDY (CMO SERVICES) > PAWZ.com Marketing & GTM Strategy Case Study
As CMO, spearheaded development of company's first comprehensive go-to-market strategy while leading transformation of PAWZ.com's marketing operations. Managed seven-figure advertising budget, rebuilt team structure, optimized product design, and established strategic partnerships. Created and implemented data-driven GTM framework to align marketing, sales, and product strategies for sustainable growth.
CASE STUDY (CEO SERVICES) > Good Life: Strategic Business Transformation Journey
As CEO, I led a comprehensive transformation initiative for Good Life, a family of brands facing operational challenges. My leadership resulted in significant progress rebuilding core business functions and establishing stronger brand positioning. While we achieved notable improvements across multiple areas, certain organizational constraints limited our ability to fully implement the strategic vision necessary for long-term sustainability. My experience demonstrated my capability to drive meaningful progress in complex turnaround situations, even within challenging structural parameters.
CASE STUDY M&B Products: Comprehensive Brand Transformation and Strategic Development
Brought on as a strategic consultant to comprehensively audit and transform M&B Products, a supplement brand facing critical operational and market challenges. The engagement encompassed a holistic approach to business optimization, including operational audit, regulatory compliance, brand positioning, market expansion, and digital marketing strategy.
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